“Underneath a picture there is always another picture.” (1)This was the philosophy of Douglas Crimp, organizer of the Pictures exhibition in New York 1977. Crimp and the Pictures Artists were part of the Postmodernism Movement that believed that there was no originality left in the world. One of the ways in which they dealt with this idea was to appropriate images in order to recontextualize the narrative and rebel against authority. Postmodernism was a reaction to the Modernists ideologies and the formal structures to which they were bound. The movement challenged perceptions which allowed for female artists like Sherry Levine, Cindy Sherman, and Barbara Kruger, to have a voice.
Cindy Sherman, Untitled Film Still #58, 1980. Gelatin silver print, 20.3 x 25.4 cm, edition 1/10. Solomon R. Guggenheim Museum,l Gift, Ginny Williams 97.4611(image source)
Cindy Sherman was a conceptual artist who took portraits of herself in various costumes and settings that emphasized the clichéd gender roles of women in film in order to take back the female form. She used her own image to play the stereotypical B-movie heroine. The above photo is #58 in her Untitled Film Stills series where she is playing the role of an innocent young woman dominated by the towering big city. She is gazing away with a vulnerable expression at an unknown object or person out of frame. There is a feeling of danger that she elicits through camera angles, expression, and voyeuristic setting. It’s an exaggeration of the female role in movies, but by making herself both photographer and model she is re-gaining control over the female form that for so long was exploited by men in the film industry. She was appropriating cinematic tropes and through her hyper-focused snapshots she was exploring the concepts of identity, sexuality, and femininity. (2)
By recycling various images from graphic and commercial art to television and film, Postmodern artists were able to reframe the narrative and create their own visual dialog. Cindy Sherman was one artist who made use of film stills in order to bring awareness to the feminist struggles. She was not just reclaiming images, but she was reclaiming the female body. Other artists of this genre used appropriation to represent a shift in attitude about authority and societal structures, but the singular theme that repeats during the movement is that “underneath a picture there is always another picture.”
Sources
1. Gemmel, Mallory, “Postmodernism, The Pictures Generation, and Feminist Critique,” in Artshelp.net, accessed September 29, 2021, https://www.artshelp.net/art-theory-series-appropriation-part-two/.
2. Owen, Samantha Rosemary, “Gender and Vision Through the Lens of Cindy Sherman and the Pictures Generation,” in Scholarworks, accessed September 29, 2021, https://scholarworks.uvm.edu/cgi/viewcontent.cgi?article=1022&context=hcoltheses.